Deciding the marketing strategy totally depends upon the targeted market. You can’t charge fancy rates in a market where there are hundreds of competitors ready to charge less (unless you’ve extremely high rapport and excellent feedback already).

As such, a good marketing strategy becomes the key to success. When you start off marketing carpet cleaning to affluent market, you must keep in mind that reducing the cost won’t help. In an affluent market, smart advertising and offering value added services is extremely essential to outsmart your rivals.

You need to come up with a marketing strategy, which covers every nook and corner it terms of advertising, and you should think of buying some really extra-ordinary carpet cleaning equipments and impressing your potential customers.

Remember, if you’re competing in a budget-market, you can’t go high on prices, but in an affluent market, people are ready to pay whatever you demand, but they expect nothing but the very best in terms of services and standards.

It is important to quickly grab a few early customers, and get some nice testimonials that you may use to catch the eyes of other potential clients. A good advertising and marketing campaign is definitely one of the most important factors, but you’ll always need something unique to create a healthy brand image.

Unless you do something, which others can’t, you’ll never be able to survive in an affluent market. You should try to figure out what customers are looking for, and what kinds of services are currently unavailable in the market. For instance, if you observe that on an average every carpet cleaner takes about 50-60minutes time to get the job done, but customers are longing for faster service, you may think of offering steam cleaning and fast drying services in under 30minutes time. It will surely be a bit tough to accomplish, but with little training you can ensure that your employees do a great job in under 30minutes and impress the customers.

You must be willing to think beyond the ordinary. For instance, you may offer carpet scenting after cleaning or pet odour removal service – but you must make sure that the client is not allergic to that particular fragrance, otherwise the consequences may not be too good.