Did you know that the average carpet cleaning business has been around for 12.7 years? Did you also know that many carpet and rug cleaning businesses are intergenerational; have been passed down through families? The reason is because carpet and rug cleaning services are one of the most stable business models around.

What do you need to know in order to succeed in the carpet cleaning business? There is specific service related information to learn and there are veterans in the business that can help you to maximize your time and money. This part is important because unless you have people who have your back and will help you avoid the pitfalls and obstacles in this business, you could be wasting time and money.

Once you get started, pay attention to your marketing and put 100% effort into it. Start by focusing on the people you know and get your promotional material in their hands. Follow your marketing program and build your customer base. You’ll also want to pay close attention to your customer follow-up and referral system. Referrals make up 93.6% of the top carpet cleaning company’s marketing and advertising budget (survey by Cleanfax magazine).

Many of the top independent carpet cleaning companies have started out as small home businesses and over time, developed their clients and services to the point where it made sense to increase staff and relocate their operations. In fact, the average carpet and rug cleaning company owns and operates an average of three business vehicles and spends $100,615 on wages and benefits for its employees. They also offer ongoing training as well.

Although residential service account for almost 60% of revenue for most cleaners, commercial cleaning also has a substantial presence. Crime scene and disaster restoration are among other services provided by cleaning companies. Specialty services are a growing trend in many large cities; for example, odor control, color restoration, carpet repair and re installation, indoor air quality consulting, carpet inspections, as well as rug repair and protection. Make no mistake about it; you are looking at a fantastic opportunity if you choose to consider carpet and rug cleaning business model.

In the beginning, you can choose to specialize in order to generate income quickly and then expand as your income grows. In order to get the most out of this business you cannot go it alone. Develop a support system and referral system that can take you to the long-term. The reason why the average carpet cleaning business survives well over a decade is because there is a steady market for their services regardless of the economy. Take advantage of that by getting the right training and developing your plan of action.